Social media marketing is simply the use of various social media sites and platforms to advertise a product or service, with an emphasis on networking and community building. While the terms’ digital marketing and e-marketing are often dominated in academia, social media marketing has grown increasingly popular for researchers and practitioners alike. A good example of a successful social media campaign is that of Dunkin’ Donuts, which not only spread its message via various social media networks, but also sponsored content, such as coupons for the restaurant. It is evident that many businesses are looking towards the Internet as a means of marketing and advertising. Today, more businesses are opting for online marketing strategies, due to the fact that it allows them to reach a larger and more diverse consumer base.
In this brief article, we will discuss a few of the important aspects involved in social media marketing, and how they relate to a company’s overall strategy. One such strategy is to leverage analytics. Analytics, which can be used in a number of different ways, is a useful way for businesses to understand their audience and where their strengths and weaknesses lie. This enables a business owner to create a custom-made marketing strategy, one that specifically focuses on meeting the needs and expectations of their customer base. We will now discuss two different types of analytics, and how they can be leveraged by a social media manager.
Capturing Analytics with Social Media Marketing A social media marketing strategy will not be successful if it is relying solely on traditional analytics, without incorporating a social media management strategy. The success of any analytics depends on the gathering of data, and how it is utilised. Traditional analytics requires gathering data from a variety of different sources, including surveys and questionnaires. It may also require gathering analysis of this data using different methods and reporting back to identify strengths and weaknesses in the strategies that the business implements.
By using analytics to gather data related to target audience followers, a social media marketing strategy is able to determine which methods are working well, and which are not. This allows a business owner to make the best use of their resources and invest in those that are most effective. By analysing the results of its chosen marketing method, a business owner is then able to tailor its future campaigns to suit the needs of its customers. It is important to remember that analytics is not only limited to understanding the results of a particular marketing method, but is also important in creating a long-term strategy.
How Can Using Social Media Marketing Helps With Brand Awareness? Another benefit of implementing an online marketing strategy is developing brand awareness. Studies have shown that when a consumer searches for a particular product, they usually look for it amongst other similar products. By using social media marketing, a business can easily gather the data required for a comprehensive analysis of potential issues that a customer may have, and present them in a way that will compel action. This then allows consumers to gain a greater understanding of the brands that they are interested in, as well as what they should expect from these brands.
In What Way Does Social Media Marketing Benefit Marketers? With the rise of viral videos, marketers are able to reach a much more niche market. Not only do marketers gain a more targeted audience, but they also gain an even greater degree of freedom when it comes to choosing methods of communication that are most likely to engage with their audiences. An online social media strategy is also likely to increase rankings in the search engines, which gives them a greater presence in their target markets’ minds. With this increased visibility, a business can also benefit from increased customer turnover.
Who are the Customers of Social Media Marketing? Businesses are able to utilise social media marketing to their advantage, because the strategies tend to be very open and flexible. A good example of this is a blog. If a company keeps their blog up to date, they can attract more customers who are constantly checking the blog for updates. The analytics provided by such a strategy to make it easy for business owners to see that social media channels are performing best, which therefore enables them to take the necessary actions to improve their results.
Are All Blog Posts Created Equally? No, some blog posts are more successful than others. A good example of this is a blog post that is both topical and useful. In terms of a social media marketing strategy that will be most effective, it makes sense to post as many blog posts relevant to the business as possible but also to post those that draw in more audience. For example, posts that relate to current events are likely to draw in a more diverse audience than posts that talk about something off-the-wall.