Marketing your home based business is a challenge for many entrepreneurs. If you are just starting out, it can be intimidating. How do you know which marketing strategies will work for you? There is a lot to think about when it comes to marketing online, but there are some key marketing strategies that almost always work. A sound, digital marketing plan gives your business the framework that your business must create in order to make the right choices for a successful implementation and long term growth.
Here’s how to start digital marketing by creating a strategic framework for your online business. Digital Marketing Strategy Step One: Determine your customer base. You need to understand your customer and how they use the Internet. Your digital marketing strategy should include their demographic profile and behavior when it comes to purchasing products or services. For example, if you sell kids’ toys, you probably do not want to focus on high school students with computers when it comes to online marketing.
When you have determined your customer base, you can then determine the appropriate marketing mix for each individual customer segment. For example, if you sell children’s toys, you may want to focus on direct response techniques such as email campaigns and one-time deals. However, if you focus on middle-aged or senior citizens who may not always be home when their children need toys, you might want to consider multi-tier or blended promotions. For example, if you sell educational video games for children’s ages 6 to 12, you might want to consider offering special early bird specials to build your customer base faster.
Digital Marketing Strategy Step Two: Choose a digital marketing provider. There are many companies that offer web marketing services. These companies include SEO, PPC and Affiliate Marketing companies. SEO is the most important component of any online business plan and should be given the first priority, but when choosing a digital marketing provider, you should choose those that are familiar with your industry and are capable of executing a successful SEO strategy.
This strategy includes creating quality content for your website, optimizing your web pages and using social media platforms such as Facebook, Twitter and YouTube. Content marketing should comprise everything that you have to offer. You will be able to benefit from having an engaging blog, which visitors will enjoy reading, and by making your website easy to navigate through and understand. By using SEO strategies, you can increase your rankings in the organic search engine. For this strategy, you will need the services of an expert SEO provider who will be able to optimize your website for the top rankings in major search engines.
Affiliate Marketing Strategy Step Three: Find ways to generate revenue. If you currently have an online marketing business, the third step is to look at ways of generating revenue. Consider selling advertising space or even buying ad space on other websites. If you do not have an existing product or service, consider starting one and if you do have a product or service find ways to sell it.
Step Four: Once you have a product or service available, you will need a promotional strategy to attract an audience. Consider creating a blog, writing content and posting links all over the internet. The fourth step of any digital marketing strategy is to get your audience to notice your content. You can use content marketing to build an audience and once your audience notices you, they will become interested in what you have to say. For a complete digital marketing strategy, consider all of your options including social media networking and content marketing to build your audience.
The fifth step to your digital marketing strategy is to develop your value proposition. Your value proposition is your unique selling proposition or simply your “big ticket” proposition. This is the main idea of your business and what people should be concerned about. People are given many reasons to buy but not all of those reasons make sense to your target audience. With that in mind, create a value proposition that focuses on what your business has to offer but does not give customers an excuse not to buy it.