So, you have chosen your niche and the ideas started generating excitement.
You know that you have lots to share with your visitors, and ready to begin.
You can envision your site growing, visitors engaging in pretty interesting discussions, Search Engines Ranking is improving and Web Traffic is increasing, which allows adding more affiliate links to your site…
Maybe in the future you will need to expand your website functionality.
What exactly might be needed?
What is your technical expertise in web development technologies?
How strong is your desire to design and customize your site the way you like it?
What is the balance between DIY and using paid services?
Those are few questions you might want to consider at the initial stage of your web site creation, and here is why.
Most beginners do not have the technical skills to build a website from scratch.
The fact that you need to deal with website creation and maintenance could be pretty frightening for a new bee in Affiliate Marketing.
Luckily, there are quite few Content Management Systems (CMS) to greatly simplify this task.
Even though CMS will do loads of magic with a click of a mouse, there still is a learning curve.
So it is better to invest in learning the tool, which is most suitable for your needs.
Let’s take a look at the three most popular web building platforms used by affiliate marketers.
In general, close to 60% of all websites on the Internet are build using various CMS.
Which one to choose depends mostly on technical requirements of a website.
If you just started building a new website, then frequently added unique quality content will mostly influence your website success.
Search engines will rank your site based on its content first.
WordPress (more than 60 million websites) is the most widely utilized blogging tool and CMS on the web.
The reason for that is easy to use, intuitive and very user friendly interface.
It literally takes a few selective clicks to put up a suitable frame of a website, and concentrate on content.
WordPress is an open-source project, which leads to enormous availability of add-ons updated daily.
While some of them require payment, there are tons of free themes and plug-ins, which do not involve any technical knowledge to install.
It also implies that there is a lot of garbage up there, and you need to be careful when choosing plug-in or other add-ons for your website.
In most cases WordPress is flexible and powerful enough to accommodate needs for affiliate marketing purposes, especially for beginners.
Joomla requires more technical skills to set up and maintain your website.
In return, this Content Management System provides more native support if you intent to build e-commerce site.
Joomla ia a second most popular CMS after WordPress.
As for customization and adding new functionality, it stands in the middle between WordPress and Drupal.
It allows more control and building more powerful extensions compare to WordPress using easy to install plug-ins.
Drupal is the most technically advanced of the mentioned three CMS, and it has been widely accepted by medium to large enterprise projects.
It is the most flexible and extremely powerful platform, which can be used to build virtually any type of a web site.
Pages built on Drupal usually perform better in terms of loading and response time compare to those built on WordPress and Joomla.
On the other hand, even just implementing add-on is more technically challenging compare to previously mention two systems.
Main goal of an Affiliate Marketer is to promote products and services.
A Website is a fundamental tool for that.
A new website needs to get a load of content before you will start seeing traffic, so content is king.
In order to be productive in this business you need to concentrate on adding fresh quality content to your site.
Unless you have some complex functionality in mind for your website, I recommend using WordPress, which is fairly efficient and flexible Content Management System.
It will take care of most technical challenges related to website building and maintenance, and allow you to concentrate on important stuff.
Please, leave a comment below if you have any question or would like to share your website building experience.